Digital Marketing Specialist

Job Description:
We are seeking an experienced Digital Marketing Specialist to develop, implement, and manage marketing campaigns that promote our services and enhance our brand’s digital presence. You will play a key role in increasing brand awareness, driving traffic to our website, and generating leads.

Key Responsibilities:

• Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
• Analyze marketing performance and prepare detailed reports on engagement, conversions, and ROI.
• Develop content marketing strategies and create digital content such as blogs, videos, and social media posts.
• Collaborate with internal teams to optimize user experience and ensure alignment between marketing efforts and company goals.
• Manage and maintain the company’s website and social media platforms.
• Research and implement new technologies and tools to improve digital marketing efforts.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a portfolio of successful campaigns.
• Strong knowledge of SEO, SEM, PPC, Google Analytics, and social media platforms.
• Familiarity with email marketing platforms like Mailchimp and content management systems like WordPress.
• Creative thinking and strong analytical skills.
• Excellent communication skills and attention to detail.